Unlike brand communication, corporate social responsibility communication is carried out with a focus on corporate reputation, not sales. In the sharing of projects and activities carried out in the field of corporate social responsibility with the public, supporting corporate reputation should be prioritized before commercial concerns, and short-term results in the field of sales and awareness should not be expected. This communication content is created from outputs that will contribute to the solution of problems rather than activity-based. The development of corporate reputation is a medium and long-term process that requires effort and a consistent approach.