81
Cities
53.984
Direct Reach to Women
4 Years
Project Duration
Strategic Approach
Launched to increase women's participation in social and economic life, Girişimcilikte Önce Kadın ("Women First in Entrepreneurship") is a comprehensive social investment project that uses technology as a lever to help women turn their handicrafts into income-generating economic value.
Social Impact Model
Millî Eğitim Bakanlığı, Türkiye Vodafone Vakfı ve Türkiye Bilişim Vakfı iş birliğiyle yürütülen projede; halk eğitimi merkezlerindeki kadın kursiyerlere teknoloji ve girişimcilik eğitimleri verilmiş, kadınların ürettikleri ürünleri dijital kanallar aracılığıyla pazara sunabilmeleri için gerekli bilgi ve araçlar sağlanmıştır.
The project's mobile application and digital store structure created a concrete income model through which women could bring their handmade products into the economy. This model supported women's income generation and participation in economic life by helping their production find economic value, creating a sustainable opportunity.