15
Cities
376.989
Direct Reach to Teachers,
Students, and Parents
5+ Years
Project Duration
Strategic Approach
Şehrin Akıllı Çocukları ("The City's Smart Children") was launched to raise generations who display safe behaviors in traffic and can design smart traffic solutions for the cities of the future.
Social Impact Model
Launched in cooperation with the Ministry of National Education, the Ministry of Transport and Infrastructure, Fundación MAPFRE, and TÜVTÜRK, the project is implemented as an education model covering teachers, students, and parents, aligned with the 4th grade primary school traffic safety curriculum.
The project adopts a hands-on learning approach aimed at helping children learn traffic rules and develop safe behavior by analyzing risky behaviors in traffic. Enriched with in-class activities, model-building, and drawing exercises, the learning process supports students in developing into individuals who know traffic rules, avoid dangerous behaviors, and can propose solutions to traffic-related problems.
Impact measurement-based evaluation results show a clear improvement in children's traffic safety awareness and safe behavior tendencies.