Aimed at strengthening a culture of safe behavior within the organization, the "Seninle Daha Güvenli" ("Safer With You") program focused on raising PepsiCo employees' awareness of traffic safety, reducing traffic risks encountered both in work processes and in daily life.

The program supported employees in internalizing traffic safety through communication activities and driver training focused on critical topics such as defensive driving, speed, pedestrian safety, phone-free driving, and seatbelt use. Awareness of the traceability of driving behavior was developed through informational activities related to vehicle tracking system data.

Addressing safe driving as a matter of individual behavior, the project contributed to employees adopting more conscious traffic behavior not only in their working lives but also in their social lives.