A Cleaner Tomorrow
Starts at Schoool

81

Cities

1.860.546

Direct Reach to Individuals

4+ Years

Project Duration

Strategic Approach

A Cleaner Tomorrow Starts at School (Tertemiz Yarınlar Okullardan Başlar) aims to raise awareness of cleanliness and hygiene among school administrations, teachers, students, support staff, and parents, creating a cultural transformation on this topic in schools. Carried out in cooperation with the Ministry of National Education and OPET, this comprehensive mobilization, which covers all stakeholders of the education ecosystem, aims to achieve a deep-rooted mindset shift toward hygiene in schools.

Social Impact Model

Educational materials prepared by academics were integrated into the Teachers' Information Network (ÖBA) and the Education Information Network (EBA), making them accessible to 1.2 million teachers and more than 19 million students.

The "social responsibility competition" organized as part of the project turned hygiene awareness into concrete action. Through this participatory model, in which teachers and students designed hygiene-focused campaigns for their own schools and communities, the spread of a hygiene culture nationwide has been guided. Since the project's launch, a total of 1,860,546 people have been reached through EBA and ÖBA content, printed materials, and social responsibility competitions.

By including village schools in disadvantaged regions in the process, the project generates measurable and sustainable social benefit, covering all age groups from preschool to the final year of high school in official schools across all of Turkey.