{"id":991282,"date":"2025-03-28T13:09:00","date_gmt":"2025-03-28T10:09:00","guid":{"rendered":"https:\/\/benchmark.cihanbir.com\/?p=991282"},"modified":"2026-06-03T13:35:30","modified_gmt":"2026-06-03T10:35:30","slug":"markalarin-gucu-turkiyedeki-yangin-felaketlerine-karsi-el-birligi","status":"publish","type":"post","link":"https:\/\/benchmark.com.tr\/en\/markalarin-gucu-turkiyedeki-yangin-felaketlerine-karsi-el-birligi\/","title":{"rendered":"Markalar\u0131n G\u00fcc\u00fc: T\u00fcrkiye’deki Yang\u0131n Felaketlerine Kar\u015f\u0131 El Birli\u011fi"},"content":{"rendered":"
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Can\u0131m\u0131z yan\u0131yor\u2026<\/span>\u00a0<\/span>
<\/span>insanlar \u00f6l\u00fcyor, ocaklar s\u00f6n\u00fcyor\u2026 <\/span>
<\/span>sincaplar, tav\u015fanlar, ku\u015flar \u00e7aresiz; ceylanlar, kelebekler, ar\u0131lar ve niceleri de\u2026 <\/span>
<\/span>binlercesi \u00f6l\u00fcyor\u2026<\/span>
<\/span>a\u011fa\u00e7lar kavruluyor, ormanlar yan\u0131yor, can\u0131m\u0131z yan\u0131yor!<\/span><\/p>

\u00c7ok \u00e7o\u011fald\u0131k, \u00e7ok t\u00fckettik daha \u00e7ok t\u00fcketmek i\u00e7in daha \u00e7ok sanayile\u015ftik. \u201cDaha \u00e7ok\u201dun bedeli her anda ve yerde.<\/span><\/p>

Zaten t\u00fcm bunlarla bask\u0131 alt\u0131ndaki do\u011fal alanlar\u0131m\u0131z\u0131n k\u0131ymetlisi ormanlar, bu olumsuzluklar yetmiyormu\u015f gibi bir de yang\u0131nlarla ba\u015f etmek zorunda. Biricik gezegenimiz ve \u00fclkemiz i\u00e7in ba\u015f etmek zorunday\u0131z.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T\u00fcrkiye'deki Yang\u0131n Felaketlerine Kar\u015f\u0131 El Birli\u011fi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00fcrkiye’de son y\u0131llarda giderek artan orman yang\u0131nlar\u0131, sadece ci\u011ferlerimizi yakmakla kalm\u0131yor, ayn\u0131 zamanda gelece\u011fimize de b\u00fcy\u00fck zararlar veriyor. Bu felaketler kar\u015f\u0131s\u0131nda hepimiz derin bir \u00fcz\u00fcnt\u00fc duyuyoruz. Peki, sadece izlemekle mi yetinece\u011fiz, yoksa bu konuda aktif bir rol \u00fcstlenebilir miyiz? \u0130\u015fte tam da bu noktada\u00a0markalar\u0131n g\u00fcc\u00fc\u00a0devreye giriyor. Yang\u0131nlarla m\u00fccadelede markalar\u0131n ormanla\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131na ba\u011f\u0131\u015f yapmakla veya sonradan a\u011fa\u00e7land\u0131rma \u00e7al\u0131\u015fmalar\u0131yla kalmay\u0131p,\u00a0yang\u0131nlar\u0131 \u00f6nleyici \u00e7al\u0131\u015fmalara\u00a0odaklanmas\u0131, \u00e7ok daha s\u00fcrd\u00fcr\u00fclebilir ve etkili bir \u00e7\u00f6z\u00fcm sunacakt\u0131r. Gelin, \u00fclkemizde ve d\u00fcnyada bu alanda neler yap\u0131l\u0131yor, birlikte g\u00f6z atal\u0131m ve markalar\u0131n bu s\u00fcre\u00e7te nas\u0131l fark yaratabilece\u011fini konu\u015fal\u0131m.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Yang\u0131n Bilinci Olu\u015fturmada Global ve Yerel \u00c7abalar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orman yang\u0131nlar\u0131na kar\u015f\u0131 m\u00fccadele sadece bizim de\u011fil, t\u00fcm d\u00fcnyan\u0131n ortak sorunu. Bu konuda \u00e7e\u015fitli \u00fclkelerde \u00f6nemli bilin\u00e7lendirme kampanyalar\u0131 ve projeler y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>

\u00dclkemizde Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131’na ba\u011fl\u0131 Orman Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc (OGM), yang\u0131nlara kar\u015f\u0131 toplumda fark\u0131ndal\u0131k olu\u015fturmak i\u00e7in son y\u0131llarda \u00f6nemli ad\u0131mlar at\u0131yor. “Ye\u015fil Vatan” K\u0131sa Film Yar\u0131\u015fmas\u0131 ve “Orman Benim” kampanyas\u0131 gibi projelerle toplumsal kat\u0131l\u0131m te\u015fvik ediliyor. Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 da “Afet Bilinci” dersiyle \u00f6\u011frencilere yang\u0131nlar\u0131n nedenleri, yang\u0131n an\u0131nda ve sonras\u0131nda yap\u0131lmas\u0131 gerekenler gibi temel bilgileri \u00f6\u011freterek k\u00fc\u00e7\u00fck ya\u015flardan itibaren bir bilin\u00e7 a\u015f\u0131l\u0131yor.<\/p>

Bu alandaki en uzun soluklu kampanyalardan biri, ABD’deki\u00a0Smokey Bear. \u00d6zellikle \u00e7ocuklara y\u00f6nelik boyama kitaplar\u0131, hik\u00e2ye etkinlikleri ve “Junior Forest Ranger” program\u0131yla Smokey Bear, orman koruma bilincini yeni nesillere a\u015f\u0131lamay\u0131 hedefliyor.<\/p>

Avustralya merkezli\u00a0Bushfire Kids Connect\u00a0platformu ise yang\u0131n sonras\u0131 \u00e7ocuklarda olu\u015fabilecek duygusal travmalarla ba\u015fa \u00e7\u0131kmay\u0131 ama\u00e7l\u0131yor. Bu platform, hik\u00e2ye terapileri ve destek gruplar\u0131 arac\u0131l\u0131\u011f\u0131yla \u00e7ocuklara hem yang\u0131n an\u0131nda g\u00fcvenli tahliye yollar\u0131n\u0131 \u00f6\u011fretiyor hem de duygusal dayan\u0131kl\u0131l\u0131klar\u0131n\u0131 art\u0131r\u0131yor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Teknolojinin G\u00fcc\u00fcyle Yang\u0131nlar\u0131 Erken Tespit Etme<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yang\u0131nlar\u0131 \u00f6nleme konusunda sadece e\u011fitim ve destek uygulamalar\u0131 yok; teknoloji de b\u00fcy\u00fck bir rol oynuyor. Kanada merkezli giyim markas\u0131\u00a0Tentree, “Following Wildfire” projesiyle \u00e7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 bir i\u015fe imza atm\u0131\u015f. Sosyal medya \u00fczerinden payla\u015f\u0131lan yang\u0131n g\u00f6r\u00fcnt\u00fclerini yapay zek\u00e2 ile tarayarak bir\u00a0erken uyar\u0131 sistemi\u00a0geli\u015ftirmi\u015fler. Bu sayede yang\u0131nlar \u00e7ok daha erken tespit edilebiliyor ve h\u0131zl\u0131ca m\u00fcdahale edilebiliyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Markalar\u0131n Yang\u0131n \u00d6nleme Misyonu: Nas\u0131l Bir Fark Yaratabiliriz?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00fcnyadaki bu ba\u015far\u0131l\u0131 \u00f6rnekler, T\u00fcrkiye’deki markalara da ilham verebilir. Peki, bizim markalar\u0131m\u0131z bu konuda nas\u0131l bir rol \u00fcstlenebilir?<\/p>

Tentree’nin projesine benzer bir sistem, \u00fclkemizdeki ormanl\u0131k b\u00f6lgelerde ya\u015fayan bireylerin cep telefonlar\u0131 \u00fczerinden geli\u015ftirilebilir. Bu noktada, b\u00fcy\u00fck\u00a0teknoloji \u015firketleri\u00a0ve operat\u00f6rler, bilgi birikimleriyle \u00f6nemli destek\u00e7iler olabilir. Erken uyar\u0131 sistemleri sayesinde minik bir duman\u0131n bile b\u00fcy\u00fcmeden fark edilmesi, binlerce hektar orman\u0131 kurtarabilir.<\/p>

Orman yang\u0131n\u0131 riski ta\u015f\u0131yan b\u00f6lgelerde faaliyet g\u00f6steren \u015firketler, yerel halka ve \u00f6zellikle \u00e7ocuklara y\u00f6nelik bilin\u00e7lendirme ve e\u011fitim \u00e7al\u0131\u015fmalar\u0131na do\u011frudan destek verebilir. Bu, sadece bir kurumsal sosyal sorumluluk projesi de\u011fil, ayn\u0131 zamanda o b\u00f6lgedeki toplulukla ba\u011f kurman\u0131n da en insani yolu olacakt\u0131r.<\/p>

\u00d6zellikle \u00e7ocuklara ve gen\u00e7lere y\u00f6nelik geli\u015ftirilecek\u00a0dijital i\u00e7erikler veya mobil uygulamalar\u00a0b\u00fcy\u00fck etki yaratabilir. Sosyal medyan\u0131n g\u00fcc\u00fcn\u00fc kullanarak; TikTok, Instagram Reels ya da YouTube Shorts \u00fczerinden y\u00fcr\u00fct\u00fclecek e\u011flenceli ve ayn\u0131 zamanda bilgilendirici kampanyalar, kamuoyunun ilgisini \u00e7ekebilir. Gen\u00e7lerin dilinden konu\u015fan, onlar\u0131n dikkatini \u00e7eken i\u00e7eriklerle yang\u0131n bilincini art\u0131rmak, gelece\u011fe yap\u0131lan en \u00f6nemli yat\u0131r\u0131mlardan biri olacakt\u0131r.<\/p>

\u0130leti\u015fim ve dijital ajanslar da toplumsal sorumluluklar\u0131 gere\u011fi, kamu kurumlar\u0131yla birlikte fark\u0131ndal\u0131k yaratmaya y\u00f6nelik yarat\u0131c\u0131 ve bilgilendirici projeler geli\u015ftirebilir. Kampanyalar\u0131n stratejisi, g\u00f6rsel d\u00fcnyas\u0131 ve yay\u0131l\u0131m\u0131 konusunda sahip olduklar\u0131 uzmanl\u0131k, bu alandaki \u00e7abalar\u0131 \u00e7ok daha etkili hale getirecektir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Birlikte Gelece\u011fimizi Koruyal\u0131m<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orman yang\u0131nlar\u0131 gibi felaketleri \u00f6nlemek i\u00e7in dayan\u0131\u015fma i\u00e7inde hep birlikte hareket etmek zorunday\u0131z. Markalar\u0131n sadece \u00fcr\u00fcn satmaktan \u00f6te, toplumsal bir misyon \u00fcstlenerek bu felaketleri \u00f6nleyici \u00e7al\u0131\u015fmalara aktif kat\u0131l\u0131m\u0131 hem \u00e7evreye hem de gelecek nesillere b\u0131rakabilece\u011fimiz en de\u011ferli miras olacakt\u0131r. Unutmayal\u0131m ki, bu felaketleri \u00f6nledik\u00e7e gelece\u011fimiz olan ormanlar\u0131m\u0131z\u0131 da korumu\u015f oluruz. Sizce de bu m\u00fccadelede markalar\u0131n rol\u00fc daha aktif olmal\u0131 m\u0131?

Fadile Paksoy<\/b><\/p>\n

Bu yaz\u0131, Brandmap Dergisi\u2019nin A\u011fustos \u2013 Eyl\u00fcl 2025 say\u0131s\u0131nda yay\u0131mlanm\u0131\u015ft\u0131r.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye’de son y\u0131llarda giderek artan orman yang\u0131nlar\u0131, sadece ci\u011ferlerimizi yakmakla kalm\u0131yor, ayn\u0131 zamanda gelece\u011fimize de b\u00fcy\u00fck zararlar veriyor. Bu felaketler kar\u015f\u0131s\u0131nda hepimiz derin bir \u00fcz\u00fcnt\u00fc duyuyoruz.<\/p>","protected":false},"author":1,"featured_media":991768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,13],"class_list":["post-991282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-property","tag-taxes"],"yoast_head":"\nMarkalar\u0131n G\u00fcc\u00fc: T\u00fcrkiye'deki Yang\u0131n Felaketlerine Kar\u015f\u0131 El Birli\u011fi - Benchmark Toplumsal Yat\u0131r\u0131m ve Sosyal Etki Y\u00f6netimi Ajans\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benchmark.com.tr\/en\/markalarin-gucu-turkiyedeki-yangin-felaketlerine-karsi-el-birligi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markalar\u0131n G\u00fcc\u00fc: T\u00fcrkiye'deki Yang\u0131n Felaketlerine Kar\u015f\u0131 El Birli\u011fi - Benchmark Toplumsal Yat\u0131r\u0131m ve Sosyal Etki Y\u00f6netimi Ajans\u0131\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye'de son y\u0131llarda giderek artan orman yang\u0131nlar\u0131, sadece ci\u011ferlerimizi yakmakla kalm\u0131yor, ayn\u0131 zamanda gelece\u011fimize de b\u00fcy\u00fck zararlar veriyor. 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